A few years ago we were all up in arms against the fashion industry and the practically unachievable image of beauty it was painting. Increasingly lean young girls, with zero curves, were covering our runways. The fashion industry was being held responsible for an increase in eating disorders and lack of body confidence. But the fashion industry is about just that, fashion. It’s not even about practical, functional or even comfortable. So why then are we allow the health and fitness industry get away with so much more?
With help from my friends at Dictionary.com…
Health – Noun – The general condition of the body or mind with reference to soundness and vigor: good health; poor health. Soundness of body or mind; freedom from disease or ailment: to have one’s health; to lose one’s health.
Fitness – Noun – The state or condition of being physically sound and healthy, especially as the result of exercise and proper nutrition. State of general mental and physical well-being.
So basically the health and fitness industry should know better, when it come to health and fitness, yet we seem much happy slating the justly ignorant fashion industry. Odd isn’t it! While my clients and I literally strip bare for exercise, I also believe in stripping the whole heath and fitness industry. Its become increasingly confusing, leaving any normal (non-fitness background) person, more than a little confused. For me this is partly to blame for the lack of active people in the modern world.
Thanks to the health and fitness industry, health and fitness now seems unattainable to most people. Confusing, hardcore, extreme and just never going to happen. It’s really simple why this has happened. It’s to make money. And that’s fair enough, as no industry survives without money. You need to keep people spending, for an industry to grow. Don’t get me wrong there has been some amazing things born of this growth. Funky coloured trainers, innovative equipment and exciting new classes to name a few. But it does make getting in shape seem a lot more complicated than it needs to.
I am here to tell you, do not be afraid! It is a lot simpler than many would have you believe. As I have stated in a previous blog I like fitness for health. In the book I’m currently working on I will go into a lot more specific detail on stripping fitness bare, but for now… its simply about getting moving, cutting the junk out, increasing the good stuff and my favourite ingredient, be happy.